Election 2016: A tough test for journalism, and the midterm grades aren’t good

The 2016 presidential campaign is handing journalism an extraordinary challenge: How to deal with so many remarkable developments — a mold-breaking Republican front-runner, a former first lady in the lead for the Democrats, an extremely volatile electorate — all at a time of disruption for news organizations.

Given the importance of this election, trying to figure out what is happening in time for some mid-course correction feels critical. Toward that goal, here are a few thoughts about some of the factors at play:


1. All Trump, much of the time.

The catnip of Donald Trump’s candidacy has been irresistible to the media, resulting in coverage that is unprecedentedly cockeyed. As a recent New York Times article put it, “Over the course of the campaign, he has earned close to $2 billion worth of media attention, about twice the all-in price of the most expensive presidential campaigns in history. It is also twice the estimated $746 million that Hillary Clinton, the next best at earning media, took in.”

This chart, from the Times article, shows how utterly out-of-whack Trump’s “free-media” coverage has been:

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This constant coverage – even of the outrages (maybe especially of the outrages, in Trump’s case) — has undeniably served to elevate him above all others.
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