Behind The New York Times’ recent mishmash of a non-endorsement editorial – the one urging readers not to choose Zohran Mamdani for mayor – lies a backstory (or two or three) worth parsing.
Let’s begin with the sudden announcement, in an August 2024 news story, that the Times would no longer endorse in local contests: “The New York Times editorial board will no longer make endorsements in New York elections, including in races for governor and mayor of New York City,” the Times’ Opinion editor said.
“The change will be immediate: The paper does not plan to take a stance in Senate, congressional or state legislative races in New York this fall, or in next year’s New York City elections, when Mayor Eric Adams is seeking a second term against a growing field of challengers.”
Quite a definitive statement. As both a former member of the Times editorial board and a New York City voter, I was distressed. I was also surprised by how little reaction it seemed to evoke. Perhaps this was because the Times was giving up only local and state endorsements, but would still be endorsing in national elections?
Certainly the announcement was less sensational than the two that would follow a couple of months later, as the Washington Post and Los Angeles Times announced there would be no presidential endorsements – both in the wake of their publishers’ decisions to kill the one the editorial writers had prepared.
The Times publisher, A.G. Sulzberger, had done nothing of the sort.
Still, to understand any major change at a newspaper, it’s wise to ponder what role the publisher may have played. So it’s worth looking a few months further back, to a major address Sulzberger delivered on March 4, 2024. “Simply put, journalists don’t serve the public by trying to predict history’s judgments, or to steer society to them,” he said. Rather, a journalist’s job is “to arm society with the information and context it needs to thoughtfully grapple with issues of the day.”
Responding to critics who say the Times’ “posture of independence represents some kind of moral abdication,” Sulzberger said, “I see no lack of passionate, morally confident actors sounding the alarm. Indeed, the alarm seems so loud and so constant that much of the public has by now put in earplugs.”
Sulzberger was addressing the paper’s role as a whole, with an emphasis on the news side. Still, might the decision not to endorse locally – not to steer society or sound the alarm – have followed logically from the views he expressed?
But wait: The tale evolves. The Times announces on Feb. 28 this year that David Leonhardt is moved from the Times newsroom back to the editorial board. “It is time to carve out a new vision for the board that is true to our longstanding values and updated for today’s world,” writes Opinion editor Kathleen Kingsbury. Leonhardt, she adds, “will become an editorial director, overseeing the editing and writing of our editorials and serving as part of my leadership team.”
Then, in May, New York Magazine features article about the Times opinion operation: “Under Kathleen Kingsbury, the New York Times’ ‘Opinion’ section has doubled in size. What kind of publication is she building?” The endorsement issue is raised. Mentioning local criticism of the previously announced decision “to give up this power to do some good,” the piece continues, mysteriously: “The Times insists it is just stopping the practice of automatically endorsing for every local office for mayor to comptroller.” ‘We reserve the right to endorse,’ said Leonhardt. Kingsbury would not say whether the board would endorse in the upcoming mayoral race, saying, ‘I don’t want to spoil it for you.’”
And thus we arrive at the curious mayoral-election editorial, which includes this rather forthright statement: “We do not believe Mr. Mamdani deserves a spot on New Yorkers’ ballots.” It’s a puzzling path from the publisher’s aversion to “sounding alarms” or “steering” society, to the flatly stated decision to “no longer make endorsements in New York elections,” to the addition of the word “automatically,” to reserving “the right to endorse,” to whatever that editorial was. (A “nondorsement,” maybe?)
The puzzle begins, of course, with the failure to explain the initial decision. Knowing how much work goes into preparing for an endorsement, I wondered if it might have been a staffing issue. But the Times ended up doing a fine job of informing us about what the candidates stood for, what they said in debates, who endorsed them, what controversies surrounded them and how a selective group of city voters felt about them. Indeed, the richness of the coverage counters another possible explanation – that the decision was another step in becoming a less local, more national and international newspaper.
So who can explain it? Certainly not the lowly reader. The Times is a serious newspaper treating its readers unseriously. Without a reader representative to press for an explanation, only the Times knows what will come next.
Come to think of it, maybe they don’t, either.


